Evidence-based coaching is different from trend-based training. It's the commitment to applying what the science actually supports.
What "Evidence-Based" Actually Means
Evidence-based practice means grounding coaching decisions in current best available research, combined with clinical expertise and the individual client's goals.
The Problem With Trend-Based Training
Trend-based programs work briefly for one reason: they get people moving who weren't moving before. But they fail long-term.
What the Research Actually Says
For muscle growth:
- Train each muscle group 2–3 times per week
- Prioritize progressive overload over time
- Consume sufficient protein (0.7–1g per pound of bodyweight)
For fat loss:
- Create a modest caloric deficit (300–500 calories below maintenance)
- Preserve muscle by continuing to strength train
The Long Game
If you're ready for coaching that respects your intelligence and your time, come talk to our team at Body Masters.



